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Director, Student Recruitment and Enrollment

About AppleTree

AppleTree’s mission is to close the achievement gap before students get to kindergarten. To accomplish this mission, we focus exclusively on Pre-K education. We provide free, full-day public charter school programming for three- and four-year olds in 11 locations across Washington, DC,  employing our innovative and award winning instructional model, called Every Child Ready (ECR). This instructional model provides educators with tools and resources for “What to Teach”, “How to Teach” and “How to Measure Success.” Our instructional model is also used with partners across the nation. We continuously test and improve this model through feedback from AppleTree educators, partners and other stakeholders to ensure that children are learning and exploring through play and appropriate instruction.

Position Summary

The Director of Student Recruitment and Enrollment is responsible for driving, developing, implementing and overseeing student recruitment and enrollment strategies  and policies across AppleTree’s network of thirteen schools to meet annual enrollment targets. This is the most senior role overseeing enrollment and the individual sets and drives towards a strategic vision for enrollment and recruitment of students. This includes partnering with communications team to develop and effective communications, events and outreach strategies, managing and ensuring complete compliance of enrollment processes including data integrity, oversight of the student information system as it relates to enrollment data, training and providing on-going professional development to campus-based Operations Specialists, providing oversight of enrollment initiatives at the campus-level and working collaboratively to create and implement an annual strategic recruitment plan and serving as project manager for all recruitment work. This position is also responsible for designing appropriate workflows and ensuring  they are adhered to from engagement/recruitment through to enrollment/re-enrollment.

This role supervises a team of Community Relationship and Engagement Coordinators, Student Enrollment Canvassers, and an Enrollment Operations Manager.

What you’ll do…

Student Enrollment and Recruitment Leadership

  • Develop an annual strategic vision and plan to meet enrollment targets across all campuses and partner schools rooted in research and data
  • Lead and project manage the implementation of  the annual recruitment plan at the network and school level working across teams including school-based staff, data teams, communications teams to ensure enrollment targets are met network-wide and for each campus
  • Manage and coordinate a diverse team to meet annual enrollment targets including  network and school based staff to direct all recruitment and enrollment efforts
  • Drive and manage  campus-based and network recruitment and  enrollment efforts and support campuses in attaining goals making real-time adjustments, as necessary
  • Align network and camus resources, as needed, to meet network enrollment goals
  • Conduct research and analysis of enrollment trends to inform annual recruitment plan
  • Partner with the Communications team to set annual communications vision aligned to enrollment objectives. Collaborate with communication team to update enrollment webpages, enrollment advertisements, update enrollment forms, communications and templates

Network Enrollment Operations Management

  • Provide oversight of internal student information systems and compliance reporting functions in state agency information systems, including PowerSchool , OSSE’s SLED, THE BOX; Serve as power user and maintain knowledge of databases
  • Analyze enrollment data and trends on an ongoing basis to align network and school efforts and staffing  to meet enrollment targets
  • Oversee and direct all campus-based enrollment activity and support campuses in attaining goals
  • Represent AppleTree at all agency trainings and working groups facilitated by OSSE, MSDC or PCBS; Schedule trainings with applicable agencies for AppleTree staff
  • Build positive working relationships with Family Engagement team, school-based staff and others as needed to support, coordinate and communicate work and workflows related to enrollment
  • Support schools in implementing their family engagement plans aligned to meeting enrollment objectives
  • Analyze family engagement/recruitment data and use it to  to inform decision making
  • Lead and/or facilitate regular and on-going professional development opportunities for school-based and Central Office staff to build both technical and adaptive skills related to enrollment management
  • Manage the network-wide enrollment budget

Manage Network Enrollment Policy Development, Implementation and Training

  • Establish, document and communicate common procedures, guidelines and timelines for enrollment
  • Lead processes to create process documentation and training materials on enrollment policies, procedures and processes
  • Lead and/or facilitate regular and on-going professional development opportunities for school-based and Central Office staff to build both technical and adaptive skills related to enrollment management
  • Represent AppleTree at all agency trainings and working groups facilitated by OSSE, MSDC or PCBS; Schedule trainings with applicable agencies for AppleTree staff

Contribute to a Community of Practice

  • Demonstrate knowledge and alignment with the AppleTree policies and procedures and relevant governing grant documents.
  • Effectively communicate the AppleTree vision, mission and activities to a variety of stakeholders
  • Respect confidentiality
  • Maintain cooperative, respectful and supportive relationships with colleagues
  • Demonstrate punctuality, good attendance and professionalism for all duties
  • Effectively use time and resources

What we’re looking for…

This role requires a working knowledge of MySchool DC Enrollment processes and related compliance considerations. Additional requirements include:

  • Bachelor’s degree in a related field from an accredited four-year college or university, along with a minimum of five to seven years of related experience
  • Prior experience managing people or enterprise processes in a similar role
  • High proficiency in modern technologies including Excel, G Suite (now Google Workspace), MS Office software, databases and Zoom with a preference for experience in SLED, PowerSchool and MySchool DC
  • Experience in a similar role in a traditional district or charter school is strongly preferred
  • Excellent written, verbal and interpersonal communication skills
  • Demonstrated ability to thrive in ambiguity through the use of innovation, problem-solving and good judgment
  • Exceptional reliability, integrity, and ability to responsibly handle confidential information with discretion
  • Belief in and commitment to the mission and core values of AppleTree Early Learning Public Charter School
  • Ability to make recommendations to effectively resolve problems by using sound, professional judgment that consistent with policies, procedures, regulations or federal and state laws
  • Ability to listen, influence, and execute through others while coordinating across a broad and diverse group of stakeholders
  • IMPORTANT: Per Mayor’s Order 2021-109, on-site staff are required to be fully vaccinated against COVID-19. All AppleTree on-site staff are required to provide proof of full vaccination against COVID-19 or obtain an approval for exemption due to medical or religious reasons.


The preceding description is intended to describe the general nature and level of work performed by individuals in this role and is not designed to be an exhaustive list of all duties and responsibilities required of the Director of Recruitment and Enrollment. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

What’s in it for you…

  • Competitive Salary
  • Employee Health Benefits that are in the 95th percentile of other schools in the DC Metro Area
  • Fully covered Dental
  • Benefits for you and all eligible dependents
  • Fully covered Short Term Disability, Long Term Disability, Accidental Death and Dismemberment and Life insurance with buy-up options
  • Free Online Wellness Platform for you and up to 4 eligible dependents
  • Competitive Paid Time Off, including early close Mental Health Days
  • 5% Employer Contribution to your Retirement Account (whether you contribute or not)
  • AppleTree Scholarship to pay for continued education
  • Network Professional Development Opportunities

To Apply

Please visit our website: or email with your resume and cover letter.

AppleTree Diversity, Equity and Inclusion Statement

At AppleTree, we endeavor to foster an environment where each person’s true self and experience is welcome. We believe that only with a diverse and inclusive environment can you truly celebrate and support all students, families, and staff. Our commitment to diversity is founded on the belief that our community is strengthened by the vibrant exchange that occurs when individuals with different backgrounds, abilities, and heritages share their various perspectives with one another.



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